Politicians are fallible, and heard in context it is obvious that the comment was a thoughtless aside.
However, it does highlight a general ignorance and lack of interest in the North of England on the part of some Tory MPs, and echoes Boris Johnson's Liverpool gaffe of a few years ago.
The comments will do little to persuade regions in the North - which were not convinced by the Conservatives at the general election - that the party represents them or understands their concerns.
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